How many units?
See how selling more or fewer units moves revenue, with product-level detail.
A practical what-if workbook to break revenue movement into volume, price, mix and timing, product by product. See what changed, understand why, and take the right question to the right team.
Excel workbook · Example figures are illustrative · No follow-up email required
A revenue variance what-if model
Separate the change into factors your finance, sales and product teams can investigate and act on.
See how selling more or fewer units moves revenue, with product-level detail.
Model price changes and test how much volume can shift before the increase stops paying for itself.
Understand how a different combination of products can change revenue even when total units hold steady.
Separate a real sales loss from revenue that moved into another period, such as a delayed order.
The workbook starts with example products and figures so you can follow the method. Replace them with your own inputs, then build scenarios one lever at a time.
The included figures are illustrative examples. Once you enter your company’s information, handle the workbook as confidential business data.
Enter your products, baseline units, price per unit, company, period and baseline label.
Change global or product-level volume and price, adjust mix, and enter timing units where revenue moves between periods.
Review the dashboard’s baseline-to-scenario bridge, driver commentary and sensitivity grid. The calculation reconciles to the scenario total.
| Driver | Question | Bridge |
|---|---|---|
| Baseline revenue | What was planned? | Start |
| Volume | Units sold | Change |
| Price | Price per unit | Change |
| Mix | Product share | Change |
| Timing | Period shift | Change |
| Scenario revenue | What-if result | Reconciled |
The model is designed for finance and FP&A teams to explore their own revenue movements without losing the line-by-line calculation.
Request a variance bridge walkthrough and suggest the days and times that suit you.
Tell us your name, work email, country, and the days and times that work for you in your own time zone. Dan will follow up to confirm a time.
Read “Beyond 8% Behind Budget”